The Next Byte

251. Michael Corr & Justin Sears on How Altium & Duro Are Fueling the Next Generation of Hardware Startups

Episode Summary

In this episode, we speak with Michael Corr, co-founder and CEO of Duro, and Justin Sears, head of product marketing at Altium, about how connected cloud platforms are changing hardware development. Michael traces Duro’s path from an idea inspired by costly production data mistakes to a mid-market product lifecycle management platform, its response to COVID-era supply chain disruption, and its acquisition by Altium. Justin explains how Altium Agile Teams connects electrical, mechanical, procurement, and manufacturing teams across the product lifecycle. They also explore the data foundation needed for useful engineering AI, Duro’s API-first rebuild, specialized agents for BOM analysis and part sourcing, and why small hardware teams may regain an edge as powerful development tools become more accessible. Key takeaways: - Disconnected files, handoffs, and data silos between engineering and operations create avoidable production errors and delays. - A digital thread brings design, sourcing, manufacturability, and production data into one connected workflow so teams can respond earlier. - Duro rebuilt its platform around a public API that exposes every product feature, making custom integrations and agent-driven workflows easier to build. - Useful engineering AI depends on access to connected data and domain knowledge. Specialized agents may be most valuable for tasks such as BOM analysis, procurement, and part selection. - Altium and Duro are combining PCB design, multidisciplinary collaboration, PLM, and supply chain visibility across the hardware lifecycle. - Smaller hardware startups can now move faster with modern tools, but building and maintaining their own production-grade software still requires deep expertise and ongoing resources.

Episode Notes

(00:00) The Evolution of Hardware Development
(00:54) Breaking Down Silos in Hardware Teams
(01:08) Introducing Michael Corr and Justin Sears
(03:31) The Origin and Growth of Duro
(06:11) Duro’s Move into the Mid-Market
(11:06) Supply Chain Challenges During COVID
(12:23) Expansion into Aerospace and the Altium Integration
(17:17) Why Data Silos and the Digital Thread Matter
(24:02) Benchmark Electronics and Multidisciplinary Collaboration
(25:24) How Altium Supports Duro’s Growth
(28:44) The API-First Approach and the Future of Engineering AI
(34:31) Customer Stories and Platform Impact
(41:27) Asteroid Mining and Space Technology
(46:02) The Product Roadmap and Specialized AI Agents
(01:01:35) The Rise of Small, Fast-Moving Hardware Startups 

This episode was brought to you by Altium. Altium Agile Teams connects design, procurement, and manufacturing teams in one collaborative platform. Watch the Benchmark Electronics case study mentioned in the episode to see how Benchmark uses the platform to collaborate across disciplines and locations.

Learn more about Duro and its cloud-based product lifecycle management platform.

Connect with Michael Corr on LinkedIn.

Connect with Justin Sears on LinkedIn.